Data Analytics for Business: Concepts, Tools and Techniques


Businesses rely heavily on data to efficiently and effectively operate in all functional areas, generating a growing demand for professionals who are all around data-literate. This course is designed to introduce you to data analytics and covers topics including:

  • Translating business questions into data questions
  • Preparing data for analysis
  • Running analytics processes using select business intelligence applications
  • Deriving actionable insights
  • Visualizing and presenting data

Hands-on exercises are incorporated throughout the class, utilizing business intelligence platforms such as Tableau, as well as different types of data sets.

Who Should Enroll: 
  • Mid-level leaders
  • Project managers and team managers
  • Technology, business, analytics and engineering professionals
  • Professionals who report on business processes
  • Professionals who are responsible for benchmarking or strategy development
Learning Outcomes: 
  • Develop an appreciation for why data is a critical business asset
  • Learn how to manipulate and transform data so you can leverage your data to solve business problems
  • Develop an understanding of the Analytics Realization Cycle so you can produce immediate and ever-increasing value for your team
  • Learn best practices in how to visualize data
  • Build a knowledge base of current analytics technologies
  • Develop a working knowledge of how to use select business intelligence applications
Continuing Education Hours: 
Continuing Education Units: 1.5 CEUs
Applies Towards Certificates:
Additional Information: 

A significant amount of coursework will require the use of Tableau Desktop, Tableau Prep Builder, and Tableau Online. You must download, install, and license Tableau Desktop and Tableau Prep Builder prior to arrival in class.

Instructor will provide registrants a license key for Tableau Desktop and Tableau Prep Builder. Additionally, the instructor will provide access to the course’s Tableau Online site.



For withdrawal, transfer and refund information, see Policy Code A.