This course introduces you to the concepts of risk and return, the differences between equity and fixed-income investments, the mathematics of investing, the evaluation of investment theories and strategies, and the regulation of the investment industry. Learn to calculate investment fees and expenses, time-weighted vs. dollar-weighted returns, arithmetic vs. geometric returns, risk-adjusted returns, and after-tax returns. You will develop a suitable investment portfolio established to meet a client's goals and objectives and prepare an appropriate plan of implementation based on this information.

Who Should Enroll: 
  • Financial planners seeking board certification
  • Accountants, investment advisors and brokers
  • Insurance agents
  • Retirement plan and employee benefits specialists
  • Attorneys
  • Bankers
  • Anyone considering financial planning as a career
Learning Outcomes: 
  • How to differentiate between fundamental and technical analysis
  • How to perform basic bond and equity valuations
  • How to examine the capital asset pricing model, arbitrage pricing theory, and the efficient market hypothesis

An undergraduate degree in any field.

Continuing Education Hours: 
Certified Financial Planner Board of Standards 3.6 CE
Applies Towards Certificates:
Textbook Information: 

All courses in the Certified Financial Planning program are based on the most recent textbook edition available from the publisher.  Contact our office if you have any questions regarding book editions or ordering.


Investments: An Introduction, Herbert B. Mayo. Cengage Learning.

Financial calculator. Instruction will cover the HP 12C or TI BAII calculators.            

Optional Supplemental Textbook:

Schweser Review Volume III: Investments, Kaplan Schweser