Penny Crow

Penny Crow, CEO, RHIA is a management consultant specializing in guiding companies to the next growth level though strategic planning and management. As the CEO of Operational Strategies, she leads the team in providing strategic counsel, planning and operational support for companies and organizations looking for intentional change. Crow created the PILLAR© to teach leaders to think objectively about their organizations in order to apply effective strategy. She has been consulting since 1996, working with businesses at various stages of development to help them reach their desired level of success. Crow’s expertise and strategies have evolved through a career of guiding healthcare organizations through ever changing regulations and standards. She has managed a variety of healthcare providers, from small, rural hospitals and individual practices to large-scale urban hospitals and physician groups. Crow has a personal interest in healthcare legislation which has resulted in interactions with state and national healthcare initiatives. Her management expertise in assessing the needs of companies, developing corporate strategic plans and refining operational strategies while maintaining compliance and industry standards guides her efforts in assisting clients in state agencies, banking, oil and gas and compliance sectors. The Operational Strategies team is recognized for its ability to assist companies in implementing change throughout its organization on a granular level.


A Central Texas native, Crow holds a B.S. degree in health information management from Texas State University. She is a Registered Health Information Administrator. Penny has served as president of NMHIMA and as a strategist for Hays-Caldwell Women’s Center. She is a past president of the board for Emerson Foundation, a non-profit serving children of all abilities.

Her professional affiliations include AHIMA, TXHIMA, MGMA, CCMGMA, HIMSS, Austin HIMSS, American Management Association, the Society of Industrial and Organizational Psychologists and SHRM.

Photograph of Penny Crow