Enhance your Strategic Communications skills in just one week!
This condensed schedule has been recently introduced to allow communications professionals to earn their certificate in just one week.
Approaching communications from a strategic perspective means communicating the right message to the right audience through the right channels at the right time while also supporting your organization’s communications goals. This short, intensive Strategic Communication Certificate Program Boot Camp provides you with the essential skills for designing, implementing and managing organizational communications, for internal and external stakeholders and at all levels of the organization.
In this program, you will learn how to blend the logic and reason needed to analyze challenges and make strategic decisions, with the creative thinking that seeks effective solutions and reframes risk-taking. Using case studies and real-life situations, you will work with peers to practice skills you can apply immediately to your job, allowing you to become a more strategic communicator.
You may also choose to complete the required courses in this Boot Camp at your own pace as part of a longer, unbundled certificate program.
- Marketing and communications professionals
- Marketing research professionals
- Advertising professionals
- Public relations practitioners
- Managers and supervisors at all career levels
- Business owners and entrepreneurs
- Project managers
This is a five-day boot camp. Each day will cover a different theme of Strategic Communication:
Establishing Your Strategic Communication Toolbox
Essential Tools and Techniques in Data Analytics
Delivering the Strategic Message: Make the Manner and the Message Count
Communicating Complex Ideas: The Power of Storytelling
Crisis Communication: The Five Dimensions
Classes are held 8:30 a.m.-4:30 p.m. each day. Students must attend all five days to receive the certificate.