Surviving Crises — and Turning Them into Opportunities


The best way to manage a crisis is to avoid one. But at some point, something will go wrong, and the public — your community, your customers and constituents, traditional media reporters and social media commenters — will take notice. Handled badly, such incidents can be catastrophic; handled well, you can mitigate damage and even create opportunities for your organization.

In this course, you will learn new ways of preparing for crises, getting ahead of news blasts and creating narratives before they are created for you. Instructors will discuss the imperatives and values that should drive an organization in crisis, as well as key components of crisis management plans and ways to implement and practice them. The course will feature a full-scale crisis simulation to demonstrate what such situations entail.

Who Should Enroll: 
  • Marketing and communications professionals
  • Marketing research professionals
  • Advertising professionals
  • Public relations practitioners
  • Business owners and entrepreneurs
  • Project managers
  • Agency and government professionals
  • Managers and supervisors at all career levels
Learning Outcomes: 
  • How to plan before, during and after things go wrong
  • How to make the best use of the right tools in a crisis
  • Understanding the role of information: who, what, when, where, why, how when things go wrong
  • How to survive a crisis and make things better — without making things worse
  • Understanding what others have done right and wrong in a crisis
  • Seeing and working through a crisis before you face one (simulation)
Continuing Education Hours: 
Continuing Education Units: .65 CEUs
Applies Towards Certificates:

For withdrawal, transfer and refund information, see Policy Code A.