Writing for Accessibility

Description: 

“If you don’t design for accessibility, it’s like saying to every fifth person who walks in your door, ‘I don’t really want your business.’” – Bert Floyd, Team Lead of Assistive Technologies, TD Bank, Canada

Do you want to expand your reach to potential customers, grow your business and have a positive impact on your audience? The solution is simple: design an experience to meet everyone’s needs, including those with disabilities. In other words, write for accessibility.

Whether you’re writing an email, building a website, creating a slide deck or posting a video, it’s essential to make that communication open and understandable to individuals with a varying range of abilities. This course will introduce and provide opportunities to exercise the practice of writing for accessibility, while giving you ready-to-implement tools and techniques to make your content accessible to a wider audience.

Who Should Enroll: 
  • Managers and supervisors at all levels
  • Marketers, communicators and writers
  • Web designers and graphic designers
  • Anyone who desires to be inclusive in their communication strategies
Learning Outcomes: 
  • Understand the need for and benefits of making communication accessible
  • Familiarity with accessibility techniques and tools
  • Gain proficiency in making multiple document-types accessible
  • Discover multiple solutions to common access problems
Continuing Education Hours: 
Continuing Education Units: .65 CEUs
Additional Information: 

In order to frame the classroom discussions, students will be asked to read two to three short documents prior to the class start date and to bring a laptop, along with a Word document, slide deck or pdf document to class, which you will use to practice what you’ve learned.

Applies Towards Certificates

Communication Skills for Professionals Certificate Program

For withdrawal, transfer and refund information, see Policy Code A.