Writing Effective Business Proposals

You’ve recently been promoted and, as part of your new position, you’ve been asked to write a business proposal. Where do you start? How do business proposals work and what do you need to include in yours to accomplish your goals?

In this course, we’ll approach business proposals as persuasive arguments, dissecting a proposal, examining its underlying components and putting it back together in ways that increase its effectiveness. You’ll then move on to generating your own basic proposal arguments in response to a case study and end the day with working on actual business proposals shared by you and your classmates.