The Power of Strategic Communication

Amplify the effectiveness of your communications.

Program Overview: 

Strategic communications help organizations and their key audiences communicate across the right channels and with the right effect. To succeed, communications professionals need to think creatively about what will resonate with their audiences and use the right tools and media to reach them and have an impact.

This course will help you to build comprehensive, integrated communications strategies that will drive your brand or organization and achieve results. You will learn how leading organizations use the spectrum of communications to tell their stories and use the voice of the customer and constituent to create next-level programs. Instructors will focus on the art of engagement and persuasion to help you achieve both broader organizational and career goals.


Photo of Chris Aarons

Meet the Instructor: Chris Aarons

Chris Aarons is the founder and principal of Chris Aarons Strategy and Marketing, in addition to lecturing on communication, marketing and social media topics for the Center for Professional Education. Using a unique mix of communications, digital, sales and marketing strategies, he has delivered results far beyond the sum of their parts for brands such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft and others.

Who Should Enroll: 
  • Marketing and communications professionals
  • Advertising and PR professionals
  • Managers and supervisors at all career levels
  • Project Managers
Learning Outcomes: 
  • How communications can achieve broader goals
  • How to make communications a center of excellence to drive your brand and organization
  • How to rethink the role of communications to get better results¬†
  • How to incorporate the voice of the customer into next-level programs
  • How to use the entire spectrum of communications tools to engage audiences
  • How to harness the power of persuasion every day
Additional Information: 

This class is only offered as an on-site training option with 8+ participants. This class is not open for individual registrations.

Continuing Education Hours: 
Continuing Education Units: .65 CEUs